Coaching and Awareness

CALL FOR ENTRIES: INTERNATIONAL AD COMPETITION FOR HANDS UP

The purpose of this competition is to encourage everybody, creatives, artists, designers and students from advertising or design programs to creatively focus on the message of positive discipline and the laws prohibiting corporal punishment against children. The aim is to raise awareness on the harms of corporal punishment, and the views of children on this subject in a thought-provoking manner.

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COACHING AND AWARENESS

Objectives 

  • Promote a broader knowledge on positive discipline practices;
  • Promote a broader knowledge on pedagogic methods that serve as an alternative to corporal punishment against children;
  • Raise people’s awareness of the prohibition of corporal punishment against children;
  • Raise awareness of the consequences of corporal punishment against children.

 

COACHING AND AWARENESS

ACTIVITIES

Warning and Awareness campaigns

Several awareness-raising actions to the general audience are scheduled, including: a campaign, illustrations, an exhibition and day-to-day products.

An awareness-raising video on positive discipline as an alternative to violence and corporal punishment against children will also be developed. This video will be exhibited at strategic places (schools, kindergartens, congresses, maternity clinics, etc.).

 

Coaching

Creation of the HandsUP’App, which will help parents monitor their children’s development and obtain information and tools to help them deal with daily situations - according to positive discipline principles for each stage of a child’s development.

A discussion Forum will also be created, so that parents/caregivers can participate and share their opinions, difficulties and fears. This chat will be monitored by technical experts, in order to provide answers and clear any doubts that may arise.